Contacting an Atlanta appropriation of identity attorney is the first step in saving your company's assets. The unauthorized appropriation or use of a person or company's name or likeness for a commercial advantage is an identity misappropriation and an illegal invasion of privacy. While incidental uses of a name, picture, or identity may not be actionable, a business's identity may not be stolen for the purpose of exploiting and taking advantage of reputation, prestige, social or commercial standing, public interest, or other value attached to a name, likeness, or identity. An experienced Atlanta identity appropriation attorney recognizes that identity misappropriation denies the freedom to regulate how others perceive the business and is illegal. For a small business, this misappropriation may translate into irreparable harm to its reputation and impairment of its access to profits it rightly deserves.

       Illegal appropriation of identity can happen in many contexts. Often, it is associated with advertising and unlawful uses of trademarks or copyrights. However, more recently this claim has been used in illegal Internet uses, such as when a message board poster or a blogger uses the proper name of another as an alias. Typically, the appropriated identity is that of a company executive or senior official. This is an unlawful appropriation of a business identity, and can be very destructive to a company's reputation without immediate action.

       The experience of an Atlanta identity appropriation attorney is essential in guarding a small business from misappropriation and identity theft, taking action if and when it happens. Contact our offices to ensure your company is protected and properly compensated with the help of a knowledgeable Atlanta identity appropriation attorney.